Lead Generation Channels & Selection Framework

⚡ In B2B lead generation, a channel is the path you use to reach potential buyers—whether through owned assets, earned visibility, or paid campaigns. Choosing the right channels is critical because it determines how effectively your message connects with decision-makers and how efficiently you turn attention into pipeline.

🎯 Focus where it counts

Many organisations chase every shiny tactic or scatter resources across too many fronts. This course introduces a structured approach that helps teams compare options side by side and focus energy where it truly moves the needle. Instead of reacting to trends, you’ll learn to build a mix that aligns with your goals, buyers, and budget realities.

👥 Who it’s for

Designed for growth-minded leaders, sales and marketing teams, and managers responsible for pipeline creation. If your role involves choosing how and where to generate leads, this course is built for you.

📚 What you’ll learn

📊 Explore the channel landscape and understand trade-offs of owned, earned, and paid
🛠 Apply a selection framework with weighted scorecards to compare options
💡 Design small-scale tests that validate channels before scaling
🔑 Build a portfolio that balances quick wins with long-term compounding plays
🌍 Establish a review rhythm that keeps decisions sharp and aligned

👉 Enrol today to gain clarity, confidence, and a repeatable system for choosing lead generation channels that actually deliver results—so your organisation grows faster, smarter, and stronger.