B2B Lead Generation: Foundations
✍️ Unlock the Engine of Growth for Your SME 🚀 In B2B, success isn’t about luck or waiting for referrals — it’s about creating a predictable system that attracts and qualifies the right leads. B2B Lead Gen Foundations is your …
Overview
✍️ Unlock the Engine of Growth for Your SME 🚀
In B2B, success isn’t about luck or waiting for referrals — it’s about creating a predictable system that attracts and qualifies the right leads. B2B Lead Gen Foundations is your step-by-step starting point: simple enough to act on today, powerful enough to fuel long-term growth.
👉 By taking this course, you will:
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Grasp the essentials of how B2B lead generation works (and why it’s nothing like B2C).
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Design a strategy that aligns sales and marketing instead of leaving them in silos.
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Map the buyer’s journey so you know exactly what prospects need at each stage.
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Build core processes for managing, qualifying, and tracking leads effectively.
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Set up baseline tools and metrics that SMEs can start with before scaling up to advanced systems.
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Avoid costly mistakes by learning common pitfalls and proven best practices.
📊 At a Glance — What You’ll Master
| Foundation | Why It Matters |
|---|---|
| Strategy & Alignment | Keeps sales and marketing rowing in the same direction |
| Buyer’s Journey | Ensures every message meets your customer’s stage of thinking |
| Processes | Creates repeatability so you don’t reinvent the wheel each month |
| Tools & Metrics | Provides simple dashboards for clarity and accountability |
| Best Practices | Saves time by skipping rookie mistakes |
✨ This isn’t theory — it’s the practical playbook SMEs and start-ups need to move from scattered efforts to a structured, results-driven pipeline.
👉 Get started now and turn lead generation into your growth engine!
Curriculum
- 7 Sections
- 13 Lessons
- Lifetime
- Section 1: Introduction to B2B Lead GenerationGet clear on what B2B lead generation really means and why it is the cornerstone of growth for SMEs.2
- Section 2: Strategy and AlignmentLearn how to align lead generation with your business model, goals, and resources before diving into tactics.2
- Section 3: The Buyer’s Journey and Funnel BasicsUnderstand how prospects move through stages of awareness, consideration, and decision — and how to design your funnel accordingly.2
- Section 4: Core Processes and SystemsDiscover the repeatable processes that transform scattered efforts into a scalable engine.2
- Section 5: Essential Tools, Roles, and MetricsSet up the minimum viable systems to track, manage, and improve your lead generation without heavy investment.3
- Section 6: Common Pitfalls and Best PracticesAvoid costly mistakes and learn proven principles for building a sustainable foundation.2
- Quiz and Certification1
Instructor
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Course Features
- Lectures 13
- Quiz 1
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 1
- Certificate Yes
- Assessments Yes