- 6 Sections
- 12 Lessons
- Lifetime
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- Section 1: The Case for PrecisionUnderstand why ICPs and personas are the foundation of efficient B2B lead generation.2
- Section 2: Crafting the Ideal Customer ProfileDefine the type of companies that are the best fit for your business.3
- Section 3: Bringing Personas to LifeTranslate the ICP into human stories that guide sales and marketing.3
- Section 4: Activating ICPs & PersonasAlign your organisation and campaigns around shared profiles.2
- Section 5: Evolving With Your MarketKeep your targeting accurate as your SME scales and markets shift.2
- Quiz and Certification1
Lesson 12: Iterating ICPs Based on Sales Feedback & Market Changes
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